Are you eager to find information related to the best day to post on Instagram in 2024?

If yes, then you have landed on the right post. Our team of social media marketing experts has analyzed around 1 million Instagram posts to help you identify the best time of day to post on Instagram for maximizing visibility and engagement rate for your post.

In this blog, we have listed the best days to post on Instagram, all backed by concrete and authentic research conducted by our social media marketing experts in Dubai.

Best Days to Post on Instagram

Although any day of the week can prove to be the best time to post on Instagram. While each day has its own potential for Instagram success, but the timing of the post has to be exquisite. However, social media marketers globally like Larry Kim and Jeff Bullas consider Friday as the best day to post on Instagram, followed closely by Saturday and Sunday. On Friday, the best time to post on Instagram varies between 12:00 PM – 03:00 PM or from 06:00 PM – 09:00 PM, while on Saturday the best time to post on Instagram is between 11:00 AM TO 03:00 PM, while on Sunday the ideal time is between 01:00 PM – 05:00 PM.

Note: For more information regarding the best times to post on Instagram read our detailed blog on “Best times to post on Instagram“.  

Best Time and Day to Post on Instagram

Timing your posts as per your personalized best days to post on Instagram, does not just help in maximizing visibility, but it also raises the odds of your followers noticing and engaging with your posts.

Why?

Because your prospects are online, and frequently scrolling through their feeds, making them more likely to view, like, save, comments and share your posts.

Additionally, engagement is another key indicator considered by Instagram’s algorithm; the higher the level of engagement your post receives, the more are the chances of it being served to other users.

Now that you understand the importance of timing your post, let’s explore best times and days to post on Instagram.

Best Time to Post on Instagram on Monday

Although Friday is commonly regarded as the best day to post on Instagram, but the best day and time to post on Instagram vary from one industry to another. For instance, for restaurants, movie theatres, and fast-food chains Monday would be the ideal day to share content related to their upcoming deals or new items introduced in the menu. The ideal posting time on Monday ranges between 04:00 AM – 06:00 AM, or alternatively 09:00 PM – 01:00 AM late at night. It is a good time to reach out to those who wake up early and to people who are relaxing after dinner.

Other best time to post on Instagram on Monday is from 05:00 AM – 06:00 AM, as these are the periods when most people pick up their phones first thing in the morning. With your motivational posts, you can set a positive note for their whole day.

Best Time to Post on Instagram on Tuesday

Tuesday is probably the best day to post on Instagram for education, hospitality, travel and tourism brand. On Tuesday, the best time to post on Instagram is either late at night or early in the morning: 12:00 AM – 06:00 AM. You can add a post at a late hour to catch people who stay up or those who get up early. Through this practice, you can be the last thing they see before they fall asleep or the first thing they see when they wake up.

At 12 AM, your post can be the last thing users see before they go to sleep—a lasting impression. The early morning slots of 04:00 AM – 05:00 AM are when you can become part of people’s waking-up routine with their first coffee cup in hand.

Best Time to Post on Instagram on Wednesday

Wednesday stands out among other days of the week as the best day to post on Instagram, because it is the time when users need inspiration to get them through that hump day period of the week. The best time to post on Instagram on Wednesday is between 02:00 AM – 06:00 AM. This allows you to capture content that represents what they feel about ending their day or starting another one.

Posting at 02:00 AM could reach a nighttime audience, while from 03:00 AM – 05:00 AM is good for early birds and people who commute. Your content can be an inspiration or a relief as people scroll through their feeds during this time of the day.

Therefore, by selecting when to post on Instagram on Wednesday, you are not just sharing your content; rather, you are making a part of your audience’s weekly routine better with posts that inspire, entertain, educate, and engage them differently.

Best Time  to Post on Instagram on Thursday

The pre-weekend buzz often starts to ramp up on Thursday, as people prepare and plan of a fun-filled weekend. Thereby making Thursday the best time to post on Instagram for fast food, amusement park, and consumer goods manufacturers; as people often plan to binge watch there favourite series over the weekend, due to which they turn to social handles of these brands to grab the best deals on snacks and beverages. As far as timings is concerned, the best posting times on Instagram on Thursday is between 04:00 AM to 06:00 AM.

Best Time to Post on Instagram on Friday

Friday without a doubt is the best day to post on Instagram,  as people begin to wrap up their workweek and start eagerly looking forward to the weekend, Instagram can become a vibrant online space. The ideal times to post on Instagram on Fridays ranges somewhere between 12:00 PM – 03:00 PM or from 06:00 PM – 09:00 PM when your audience is likely soaking up the last moments of tranquillity before the day ramps up. These early hours are when you should have the best chance of engaging with your followers and generating a feeling of fulfilment over the workweek as they eagerly anticipate the weekend.

Thus, you become a part of their morning routine as well and create a sense of continuity, extending from the structured routine of the workweek into the release and ease of the weekend. By choosing the best times to post, you make this amenable for your recording.

Best Time to Post on Instagram on Saturday

Saturdays are all about weekends and showing how you are capturing the slow pace. The best time to post on Instagram on Saturday is from early morning to mid-morning at 04:00 AM, 05:– AM, and 11:00 am to 03:00 PM. At this time, most people are starting their day out or chilling with their favourite content that goes well with their Saturday. You could catch up with the early starters at 04:00 AM or 05:00 AM and those just looking to have an adventure at 11:00 AM. That way, you get to show people you are chilling with them, and at the same time, they can be viewers.

Best Time to Post on Instagram on Sunday

To get the most out of Instagram on Sunday, it is important to know when users are free to do what they want. These period between 01:00 PM – 05:00 PM reflect the calm rhythm of Sunday, making it the best time to post on Instagram. While according to some social media specialists like Mike Alton the best time to engage with your audience on a Sunday is between 09:00 PM  and 11:00 PM, because these periods allow a blog owner an opportunity to feel a reader’s pulse as he or she enters a new working week.

Final Word

With over 2.4 billion active users, Instagram continues to be the best digital marketing channel for businesses and creators globally to attain their marketing objectives. However, the strategy to publish unique, niche-specific, and actionable content frequently is no longer enough; the timing of the post has become more crucial than ever. By selecting the best time to post on Instagram and scheduling your posts in advance, you can substantially boost visibility, engagement, gain new followers, and ultimately drive more conversions.

Although, timing your post is crucial, you must never overlook the importance of being consistent and curating captivating posts or reels. However, creating unique and engaging static posts, carousels, and reels can often prove to be overwhelming, with already a lot on your shoulders. Therefore, it is best to hire a professional social media marketing agency in Dubai to handle all your Instagram-related woes, such as brainstorming, creating & publishing Instagram posts, and moderating your Instagram account. While you focus on boosting your business’s core competencies and explore new revenue streams.