You are not a true digital marketing advocate if you haven’t once thought about employing any free keyword research tool for your SEO campaigns.
Keyword research tools does not just streamline your SEO strategy, but they also aid in identifying most relevant keywords or search terms that people are readily searching for. While at the same time they also help you in assessing the difficulty and competition you might face while ranking for specific search terms.
In this blog, we are sharing 8 best free keyword research tools that can help you rank on top in the SERPs, drive more organic traffic and ultimately leads for your business.
However, before we delve into specifics, here is a sneak peak into the top 4 keyword research tools that we readily use.
Top 4 Keywords Research Tools
| Tool | Ideal For | Standout Feature |
| SEMrush | Keyword research and in-depth competitor analysis | Rank Tracking |
| Ubersuggest | Quick keyword research and discover most relevant questions | Website Audit |
| Ahrefs | In-depth keyword research and competitor backlinks audit | Content Explorer |
| Google Keyword Planner | Relevant keyword suggestions based on search volumes and YOY change in rankings. | Competition Metrics |
Best Free Keyword Research Tools
Now that you no about our top picks, here is a brief overview of the top 8 best free keyword research tools that are going to dominate the SEO landscape in 2025.
1. SEMrush
A powerhouse among SEO tools, SEMrush is the best free keyword research tool out there that allows you to do it all in a single place. Whether you want to conduct in-depth keyword research, identify backlinking opportunities, or simply optimize on-page SEO, SEMrush is a holistic option for you.
SEMrush provides you with a dashboard that you can easily set up according to your project or strategy. This dashboard allows you to keep a constant account of your website and how it is doing on SERPs.
Some digital marketers find SEMrush quite useful as it provides a critical appreciable detail as the best free keyword research tool, and that is search intent.
Having the knowledge of why your target audiences are searching for a particular keyword in the palm of your hands, what more could a digital enthusiast ask for?
2. Ubersuggest
Neil Patel’s brainchild, Ubersuggest, is a free keyword research tool that is an affordable option for digital marketers to employ the best SEO strategies, laced with relevant and high-intent keywords.
Using Ubersuggest, you can search for content ideas, research keywords, find the right backlinks, and scope out your competitors, all in one place. What’s more good is that you can receive all of this and average monthly searches spanning over the last 12 months.
3. Ahrefs
A notable mention of an SEO keyword research tool here is Ahrefs, which provides a range of SEO features, including but not limited to extensive keyword research, backlinking analysis, competitors’ surveys, website audits etc.
With Ahrefs, you can track your website ranking and link quality. Ahrefs is also loved by some digital marketers because it has a tool named Webmaster Tools. Through this tool, you can check and keep track of the keywords that your website is ranking for and create engaging content accordingly.
4. Google Keyword Planner
Designed for customers who are more inclined towards their ads ranking, Google Keyword Planner is an SEO keyword research tool that does the job for them easily.
To use Google Keyword Planner, you need to have a Google Ads account and choose the Discover New Keywords option. It will provide you with relevant keywords according to your website, along with competitors’ analysis and monthly searches.
5. Topic Ranker
A free keyword research tool, Topic Ranker saves you a lot of time by providing accurate and relevant keyword suggestions. Through using Topic Ranker, you can conduct an automated analysis of under-optimized search engine result pages and identify the most relevant keywords.
Topic Ranker uses AI to significantly boost your search engine ranking by working on your on-page optimization. Additionally, by knowing the right keywords that you are ranking for, you can write content accordingly to attract your target audience.
6. Moz Keyword Explorer
The first of the first, Moz Keyword Explorer is a free keyword research tool that was probably the first choice of digital marketers regarding SEO. Moz’s primary component is keyword research and pulling relevant data from numerous sources.
Moz Keyword Explorer allows you to find the best keywords and combines the keyword difficulty score along with search volume.
7. Keyword Tool Dominator
It is a keyword extension that works as a keyword research tool and provides you with the most relevant keyword research. It can generate keyword suggestions for several search engines and identify keywords that will work well for your website.
By using the Keyword Tool Dominator, you can find relevant keywords for your website that will help you stay ahead of the competition and your website on the top of SERPs.
8. DataForSEO
Let’s get this straight: DataForSEO is not an actual Google keyword research tool per se, but rather an API provider. It lets you find, analyze, and use relevant keywords.
DataForSEO draws data from several sources, including search engines, Google Trends, Google Keyword Planner, and Bing Ads, providing you with an extensive list of keywords.
Among the list of free keyword research tools, DataForSEO is an important one as it provides you the option of listing keywords and filtering them easily.
Final Word
The key to dominating the SERPs in 2025 lies in the SEO keyword research tool that you acquire for your site. Keyword research tools provide you the opportunity to craft authentic content, optimize your site, and attract organic traffic right to your website. If you are new to the SEO game, it may be good for you to find an industry-specific and skilled SEO agency in Dubai that provides strategic SEO services, including the right and free keyword research tool for your site.
FAQs
Q1. Are SEO keyword research tools free?
Yes. Some SEO keyword research tools are free and provide you with the extensively researched keywords that your target audience is searching for.
Q2. Do I need to pay for any keyword research tool?
While some keyword research tools are free, to access some prominent and useful features, you may need to buy an advanced keyword research tool.
Q3. Should I hire an expert SEO agency in Dubai for a keyword research tool?
Sure. You can conduct some initial keyword research but for advanced tools and features, you would need to hire a professional SEO agency in Dubai who can help you find the right keywords for your website.
Q4. What are some of the best free keyword research tools?
SEMrush, Ubersuggest, and Ahrefs are some of the best free keyword research tools today as they provide a number of features to aid digital marketers.
