Post-COVID, a lot has changed, most importantly, the way social media was used around the world. Since the pandemic, social media has become unstoppable, and that means, it is always happening, always active, and never sleeps.
Digitalization has moved forward pretty much fast and that has made social media turn into a crucial platform for businesses to connect with their audience. However, not all the businesses are smart enough to use this opportunity for their benefit.
Understand this, simply posting content on social media is not enough; you may dump anything on your social handle whenever you want, but that will never bring a positive impact on your business. Here, you need to understand that along with the quality of content, timing also plays a significant role in determining the success of your social media strategy.
With that, what we mean is, posting at optimal times can increase your reach, engagement, and ultimately, your ROI. With more than 5 billion social media users around the globe, social media is the most powerful tool that you can use to either make or break your business.
In this blog, we will discuss the importance of posting at optimal times on various social media platforms and provide tips for maximizing your reach and engagement. Let’s dive in without any further ado!
Best Times to Post on Social Media – An Overview
In general, the best days to post on social media are Wednesday and Thursday. Among these days, the best time to post may vary from 9 am to 9 pm, as per the regional preferences. Have a look at the details mentioned below to understand the dynamics of best posting times on social media platforms.
Variation in Best Posting Times Based on Platform and Audience Demographics
The best times to post on social media can vary based on the platform and your audience demographics. For example, the best time to post on Facebook may differ from the best time to tweet on Twitter. This is where you need to understand the posting algorithm so you could tweak your posting schedule to maximize engagement.
Below, we have highlighted the key aspects of social media postings for each platform. Let’s check them out without any further ado!
1. Facebook
Facebook remains one of the most popular social media platforms, with over 2.8 billion monthly active users. The best times to post on Facebook in 2025 are typically mid-week, between 10 am and 3 pm. However, the exact timing may vary based on your target audience’s location and habits. And when it comes to Facebook, past performance and followers activity, both are very important. You have to post while targeting the right audience in the right time zone and this is where using Facebook Insights can help you determine the best times to post for your specific audience. Below are the few statistics to keep in mind while posting on Facebook.
- 200 million businesses use meta apps.
- 91% of organizations have Facebook presence.
- More than 2 billion people use Facebook daily.
Facebook users usually visit the platform multiple times a day, and this way, they spend more time on this social media platform than others. Therefore, you have got a lot more chances throughout the day to post during peak posting times.
2. X (Twitter)
Previously known as Twitter, X is known for its fast-paced nature, making timing crucial for maximizing visibility and engagement. It is a platform of HAPPENINGS where everyone wants to stay and keep updated. X capitalizes on events and the best times to post on twitter for maximum visibility are often during lunch breaks (12 pm to 1 pm) and in the evenings (5 pm to 6 pm). However, it’s essential to monitor your Twitter analytics to understand when your audience is most active. Let’s have a look at a few statistics that you must keep in mind while deciding the best time to tweet.
- Approximately 250 million people visit X every day
- 66% of brands have a presence on X.
- 84% of X posts are replies, retweets, or quote tweets
X is still popular among known brands but due to global conflicts, some brands have particularly limited their strategies around X. Moreover, a lot of brands use X as their customer service stage rather than traditional one and inform their users about any technical work beforehand.
3. Instagram
Instagram’s algorithm favors recent and relevant content, making timing important for maximized visibility. You will have to check what and when your audience scrolls, and then plan accordingly. The best times to post on Instagram can vary based on your content type, but generally, posting during off-peak times (e.g., early mornings or late evenings) can help your content stand out. Utilizing Instagram Insights can provide valuable data on your audience’s activity patterns. Keep in mind the following few statistics while posting on the platform.
- Instagram Business accounts post 1.55 posts on main feed per day, on average
- Carousel posts have the highest engagement rate for business accounts
- 70% of shoppers look to Instagram for their next purchase.
To post better content on Instagram, businesses can also take the help of influencer marketing as it is one of the most used social media marketing tools out there, with guaranteed results and boosted performance.
Also read: Best Days to Post on Instagram in 2025
4. LinkedIn
LinkedIn is a professional networking platform, and the best times to post on LinkedIn are typically during business hours, especially on Tuesdays, Wednesdays, and Thursdays. This is because people tend to engage with the LinkedIn posts during the break hours or during the morning. You can post readable information on the platform as well to give your audience a powerful combo with morning with coffee . Posting during these times can help you reach a larger audience of professionals who are actively engaging with content. Keep the following stats in mind while posting on the platform.
- 40% of LinkedIn visitors engage organically with a business page every week
- LinkedIn was recently ranked the #1 most trusted platform by brands
- LinkedIn has 450 million newsletter subscriptions globally
LinkedIn is an extremely globalized platform, you never know from where your audience is coming from and which of your posts will get the highest engagement or impressions. The key is to keep creating high-performing content that resonates with the platform topics.
5. TikTok
TikTok has quickly become the center stage of social media platforms, especially among younger audiences. It is used most in the leisure hours so the best times to post on TikTok can vary like later in the day or early in the morning, based on your target audience’s location and habits. Remember, TikTok is not your usual social media, you have to plan and stay patient so your content could be shown to the right audience at the right time. However, posting during peak times (e.g., in the evening or on weekends) can help you maximize engagement. Following are a few statistics to keep in mind while posting on TikTok.
- TikTok has over 1.5 billion monthly active users.
- TikTok will hit 2.5 billion users by 2027.
- 71.2% of TikTok shop users have bought something after seeing it in their feed
TikTok can be more of a game while you play marketing tactics on it. So don’t get discouraged if your post doesn’t gather a lot of views in the first few hours it’s posted. Give the posted video at least the first 24 hours to gather the maximum engagement – as the algorithm keeps on changing.
6. Snapchat
Snapchat is known for its ephemeral nature, making timing crucial for maximized visibility. Peak times for posting on Snapchat are typically in the evenings and on weekends when users are more likely to be active. Engaging with your audience through stories and snaps can also help increase visibility and engagement. It’s like playing chess, where timing your moves is everything and can make you a winner or loser. Keep an eye on the following stats while posting on Snapchat.
- More than 400 million people around the world open up Snapchat each day.
- Snapchat is projected to reach 49.5 million Gen Z users by 2025.
- Snapchat users open the app nearly 40x a day.
Snapchat has been around since 2011, but it has grown by leaps and bounds during and after the pandemic. Businesses must look into the potential of posting on this platform as this can bring in a good number of followers in a few days.
General Tips to Keep In Mind While Posting On Social Media
When determining the best times to post on social media, consider the following guidelines:
- Use analytics tools: Utilize social media analytics tools to track your audience’s activity patterns and determine the best times to post.
- Experiment: Don’t be afraid to experiment with different posting times to see what works best for your audience.
- Consider time zones: If your audience is spread across different time zones, consider scheduling posts to reach them at optimal times.
How Aun Digital Gathered the Data
At Aun Digital, we understand the importance of posting at optimal times on social media. To gather data on the best times to post, we analyzed our social media analytics and conducted research on industry trends. By using a data-driven approach, we were able to identify the best times to post on each platform and tweak our posting schedule to maximize engagement.
Parting Shot!
Posting at optimal times on social media can significantly impact the success of your social media strategy. By understanding the best times to post on each platform and using analytics tools to track your audience’s activity patterns, you can increase your reach and engagement. Experiment with different posting times and strategies to find what works best for your audience, and remember to stay informed about industry trends to stay ahead of the competition.
If you are new to the digital business, then consider choosing Aun Digital that is a social media agency in Dubai. Our social media experts are master at producing engaging content and bringing in the leading
For more detailed insights on social media posting strategies, check out our related blog post: [Best times to post on Snapchat].
Frequently Asked Questions
1. When is the best time to post on social media?
There is no particular time to post on social media as it keeps on changing as per the user interest, current trends, and regions. All you have to do is to keep on practicing till the right content strategy hits the benchmark at the right time.
2. How often to post on social media?
Posting on social media for a business is very important. You need to create a proper content strategy in order to finalize what and when to post for your audience. You can use social media scheduling tools as well to avoid missing out on the right times.
3. What time do social media posts get the most likes?
Social media posts tend to receive the most likes when shared during peak social media activity hours, typically between 9 AM – 11 AM and 1 PM – 3 PM local time.
4. What are the peak hours for Instagram?
Instagram experiences peak engagement from 11 AM – 1 PM and 7 PM – 9 PM, with the highest activity occurring on weekdays, especially on Wednesdays and Thursdays.
5. What are the most active hours on social media?
The most active hours across platforms like Facebook, Twitter, and Instagram are generally between 9 AM – 12 PM and 7 PM – 9 PM, depending on the region’s time zone.
6. What is the best time to post for maximum engagement?
The best time for maximum engagement typically falls between 9 AM – 11 AM and 1 PM – 3 PM, but testing for your specific audience’s habits is crucial.