Google has announced the rollout of the June 2024 update, which aims to target websites violating its spam policies. This update is expected to be completed within a week.

The official statement from Google Search Central reads:

A Look at the History of Google’s Spam Updates & Policies

Google constantly updates and alters its policies to eliminate spammy and low-quality websites. The spam updates target websites that break Google’s spam policies.

A recent case is the rise of AI-generated content, which has flooded Google and impacted many spammy websites. This resulted in a spam update by Google back in March 2024. Still, the AI-generated content snuck through and ranked well on search engines.

Following this, the June 2024 spam update by Google attempts to target websites that:

• Have AI-generated, duplicated, and thin content
• Buy or sell links to exploit search engine rankings
• Hide faulty links to redirect users

What Can We Expect from Google’s June 2024 Spam Update?

The latest Google spam update is a step to combat websites that breach Google’s rules. However, the previous updates regarding spammy websites have not succeeded. In a flock of spammy websites, legitimate websites with high-quality content also became vulnerable, resulting in a negative impact for them.

As expected, this June 2024 spam update can also produce fluctuations for some websites in search engines.

That said, the main target of this Google update is essentially the websites that break Google’s spam rules. Moving forward, these websites will surely see a decline in search engine rankings.

Possible Outcomes

With Google targeting spammy websites, functional and optimized websites will have a clear path ahead, free of any unnecessary competition from spammy websites. Google says the June 2024 spam update may take up to one week to roll out fully.

Once the rollout is complete, Google will post an update on its Search Status Dashboard, and you can assess the update’s impact on your search rankings.

To ensure your website does not get hit after Google’s June 2024 spam update, Core Update, or Helpful Content Update, it is best to collaborate with a professional SEO agency. They not only keep track of these updates but also make all the relevant changes on-site to ensure better visibility, rankings, and consistent organic traffic flow to the website.