It’s high time you made your website responsive for mobile devices. Starting July 5th, 2024, Google will stop indexing non-mobile responsive websites.
Read the official statement from Google:
“After July 5th, 2024, we will crawl and index websites with only Googlebot Smartphones. If your site is inaccessible on mobile devices, it will no longer be indexable.”
Google has finally decided to take action against websites that do not render on mobile devices, making it impossible for users to perform any action on their phones.
This case does not apply to websites that are not mobile-friendly. Instead, Google is addressing websites that do not simply load or render on mobile devices.
Why is Mobile-Responsiveness Important for Websites?
The significant increase in mobile usage is nothing new. As we progress towards a more digitized world, we are compelled to use our mobile phones for our daily tasks.
This is why, today, most of the internet traffic comes from mobile devices rather than any other device. Websites must perform seamlessly on mobile devices to provide users with a useful experience.
With this update, Google is pushing website creators to prioritize mobile responsiveness to ensure users can access a high-quality experience on their mobile phones.
Google is Prioritizing User Experience
Google is acting upon what it has promised since day one, and that is an optimum user experience. Hence, it prioritizes websites that offer an excellent user experience on mobile devices.
Now, Google has refused to index non-mobile responsive websites, essentially directing users to user-friendly websites. Content parity is crucial here so ensure that your content has a uniform look across multiple devices, especially mobile devices.
Some Essential Steps to Save Your Non-Mobile Responsive Websites from Being Penalized
If your website is not mobile-friendly right now, don’t worry. You can take some corrective steps to ensure your website becomes mobile-friendly and escapes Google’s de-indexing.
Google provides different tools to improve the mobile-friendliness of websites. To save non-mobile responsive websites, these tools include PageSpeed Insights, Google Search Console, and Mobile-friendly Test.
To adapt to the new change, you can take the following proactive steps:
- Conduct Website Audit: Use Google’s Mobile-Friendly Test to identify your site’s issues.
- Improve Website Speed: Optimize content and images and minimize excess JavaScript.
- Enhance Navigation: Make sure that content is easily loadable on mobile devices with buttons and menus.
- Optimize Content: Ensure text is easy to read and structured.
Final Word
With this new update, Google has proposed a now-or-never scenario. You must make your website mobile-responsive or risk losing it to the swarm of unindexed websites. This change necessitates mobile optimization; any business that fails to optimize its website for mobile will suffer major losses. Through prioritizing mobile optimization, businesses cannot just comply with Google’s latest algorithmic updates. However, websites that are mobile responsive successfully deliver a seamless user experience across all devices.
Thus, if you are a local business struggling to optimize your website for mobile, get in touch with Aun Digital, our team of professional web designers in Dubai can help optimize your website for not just mobile but also desktop to ensure deliver seamless user-experience.
