10 Essential Social Media Metrics to Track in 2024

Social Media Metrics to Track
Explore the top 10 essential social media metrics to track in 2024 to build a strong social media presence and grow your business online.

Key Takeaways

Identify and track these key social media metrics to measure the success of your social media campaigns and build a strong and robust digital brand presence.

You’ve cracked the code of creating captivating and engaging social media content consistently. Your brand’s social media handles are all active and bustling.

But do you know what is working for you and what is not?

Is your business reaping or losing social media ROI?

Are you tracking the correct and most critical social media metrics?

If yes, then are these metrics relevant and meeting your set standards and objectives?


Don’t Worry our team of social media experts in Dubai has created an informative and visually enthralling infographic outlining the top social media metric that your brand should be tracking in 2024.

10 Essential Social Media Metrics to Track

Listed below are the top 10 most essential social media metrics that every brand must track to evaluate the performance of its social media campaigns:

  1. Engagement Rate
  2. Amplification Rate
  3. Vitality Rate
  4. Reach
  5. Impressions
  6. Audience Growth Rate
  7. Click Through Rate
  8. Social Share of Voice
  9. Social Sentiment
  10. Average Response Time

10 Essential Social Media Metrics to Track in 2024

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