If you’re running a business or planning to launch a website in Dubai, you’ve probably wondered: how much does website copywriting cost?

Finding the right words for your site is crucial; it shapes your brand, attracts customers, and drives sales. But pricing can be confusing, and rates vary a lot depending on who you hire and what you need.

This blog explains website copywriting rates in Dubai clearly and honestly, so you can understand what influences the cost and what to expect. Whether you want to know the cost for website copywriting or how much it costs to hire a copywriter in Dubai, this guide covers everything.

What Affects Website Copywriting Rates in Dubai?

Website copywriting rates in Dubai aren’t fixed because many different factors come into play when determining the cost. Understanding these can help you budget better and choose the right service. 

Here are the key things that usually affect how much copywriting costs:

Experience and Skills

More experienced copywriters generally charge higher rates because they bring proven skills and a better understanding of how to write content that works. They know how to create engaging text that appeals to your audience and improves your website’s performance. 

On the other hand, newer copywriters or those just freelancing may offer lower prices but might take longer or need more direction. Choosing between experience and budget depends on your project needs.

Project Size and Scope

The amount of work required has a big impact on pricing. Writing a single landing page is a smaller task compared to developing content for an entire website with multiple pages, including service descriptions, FAQs, and blog posts. 

The larger and more complex your project is, the higher the cost of website copywriting will be. Some copywriters offer package rates for bigger projects, which can sometimes save you money.

Type of Content

Not all website copy is the same. If your content needs to be SEO-optimized, include technical details, or require in-depth research, expect to pay more. 

For example, writing clear, engaging product descriptions may cost less than creating detailed guides or articles on specialized topics. 

SEO writing involves keyword research and careful placement to help your site rank better, which takes extra time and skill.

Revisions and Meetings

The number of revisions included in the project also affects the price. Most copywriters include at least one or two rounds of edits, but additional revisions or significant changes can increase the cost. 

Also, if your project requires many meetings or discussions to finalize the content, the copywriter may charge for that extra time. Clear communication upfront can reduce unnecessary revisions and keep costs reasonable.

Urgency

If you need your website copy done quickly, you should expect to pay a premium for fast turnaround. Rush jobs require copywriters to rearrange their schedule and work extra hours, so faster delivery often means higher fees. Planning ahead and giving your copywriter enough time helps avoid these additional costs.

Industry Specialization

Certain industries require specialized knowledge or have strict rules about what can be said. For example, finance, healthcare, legal, or technical sectors often need copywriters familiar with industry standards, regulations, or terminology. This expertise adds value and usually means higher rates, as it takes more time and skill to create accurate, compliant content.

Where Do You Hire From

Your choice of hiring a freelance copywriter, an agency, or an in-house employee affects pricing, too. Freelancers typically charge less and offer more flexible rates, which is great for smaller businesses or short projects. 

Agencies, however, often provide additional services like SEO strategy, editing, and content planning, but come with higher prices. Hiring a full-time in-house copywriter involves salary, benefits, and overhead costs, but gives you constant access to a dedicated writer.

Typical Website Copywriting Rates in Dubai

When you ask, “How much do copywriters charge?” the answer varies widely. Here’s a realistic breakdown based on current market rates in Dubai:

Freelance Copywriters

Freelancers offer flexibility and usually lower rates than agencies. Their fees can be:

• Per word: AED 0.8 to AED 2
• Per hour: AED 100 to AED 400
• Per page: AED 300 to AED 1,000

Freelancers often work well for smaller projects or businesses on a budget. However, rates depend on their expertise and niche.

Copywriting Agencies

Agencies tend to charge more because they offer a full package of services, including SEO research, content strategy, and editing. Typical costs are:

• Per page: AED 1,000 to AED 5,000
• Project basis: AED 5,000 to AED 15,000+ depending on size
• Monthly retainer: AED 3,000 to AED 15,000 for ongoing services

Agencies are a good choice if you want a team with diverse skills and a more hands-off experience.

In-House Copywriters

Hiring a full-time copywriter in Dubai usually means:

• A monthly salary of AED 8,000 to AED 20,000+
• Additional costs like benefits, workspace, and training

This is best for larger companies with constant content needs.

What Does the Cost Cover?

Understanding what you’re paying for helps justify the investment in professional copywriting services in Dubai. Here’s what the price usually includes:

• Research and Planning: Good copywriters spend time understanding your brand, target audience, and competitors before writing.
• SEO Optimization: The copy isn’t just well-written but crafted to rank well in Google using relevant keywords.
• Original Content: The text is unique and tailored to your business, no copy-pasting or templates.
• Multiple Drafts and Revisions: Usually, your fee covers some rounds of editing to refine the text.
• Formatting and Structure: Proper layout of headings, bullet points, and calls to action for readability and user experience.
• Consultation: Some copywriters or agencies include calls or meetings to understand your vision and goals.

Beware of Low-Cost Copywriting

It can be tempting to go for the lowest copywriting cost. But cutting corners often leads to problems like:

• Poor quality content with spelling mistakes and weak messaging that fails to engage your audience
• No proper SEO focus, which means your website may not rank on search engines
• Generic copy that feels impersonal and doesn’t reflect your unique business
• No clear ownership or revision rights, leaving you stuck with content you can’t change
• Missed deadlines that slow down your project and disrupt your marketing schedule

Always weigh the risk of low prices against the value of good copywriting. Your website content is an investment that can pay off big when done right.

How to Choose the Right Copywriter in Dubai

Knowing how much it costs to hire a copywriter is only half the story. Choosing the right person or agency matters just as much. Here are some tips:

• Check experience and ask for writing samples that match your industry or type of project
• Ask if they have SEO knowledge to help your website rank on search engines
• Make sure you know what’s included in the price, such as revisions, research, or delivery time
• Ensure the copywriter understands your brand voice and communication style
• Get quotes from multiple copywriters to compare quality and pricing before deciding
• Read client reviews or testimonials to see if they’re reliable and easy to work with

Tips to Manage Copywriting Cost Without Sacrificing Quality

Good copywriting doesn’t always mean breaking the bank. Here’s how you can control costs while getting solid results:

• Be clear about your goals and requirements to avoid time-consuming and costly revisions
• Bundle multiple pages or projects together to get a better rate per page
• Plan your content in advance to avoid paying extra for urgent or last-minute work
• Build a long-term relationship with a copywriter to get better pricing and brand consistency
• Focus on high-priority pages like the homepage and services first before expanding further

So, How Much Does Copywriting Cost?

So, what are the website copywriting rates in Dubai? The answer depends on your project, needs, and who you hire. Freelancers offer budget-friendly options for smaller jobs, while agencies and in-house teams come at a higher price with more services and reliability.

Instead of just looking at the copywriting cost, focus on the value that good content brings: better website visitors, stronger brand image, and more sales. The cheapest option can cost you more in the long run if the writing doesn’t hit the mark.

If you want professional copywriting services in Dubai that balance quality and cost, take the time to find a copywriter who understands your business and your audience. Good website content is a foundation for online success and is worth every dirham invested.