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Costs and Benefits of Website Redesign

Costs and Advantages of Website Redesign

Key Takeaways

Here are some key costs and benefits that your business can enjoy through redesigning its old and obsolete website.


Website designing is nothing short of an achievement for a business as several aspects are involved in this. Perfecting a design is important, but what if you don’t like the design you finalized after several months of talking to the designer? Sometimes, a design gets the old-school feeling after a given period. That’s where you must go for a website redesign.

Your website is your online storefront, virtual tour guide, and round the clock salesman. And just like a trusty Ferrari, it needs regular maintenance and, sometimes, a complete overhaul. That’s where website redesign comes in. But is website redesign very costly? We will explore this part later. Let us concentrate on why any business would want to redesign its website.

Why Website Redesign in the First Place?

Website redesign is different from designing a website from scratch. As you know, in most aspects of website design for your business, you need to redesign it to match the changing trends or times. Some years ago, one-page websites were a thing, but now you will find few such business portals.

So, how do you start a hassle-free website redesign process that can make business portals look the part? Let us begin with the cost and what you need to know to start this part without any problem.

Cost:

Myth: Website redesign costs a fortune.

Reality: Prices vary depending on the size and complexity of your website, but it can be about more than just the money. You can find freelancers, agencies, and DIY website builders to fit any budget.

A rough estimate: A basic refresh for a small business website in Dubai could cost anywhere from AED 5,000 to AED 15,000, while a complete overhaul for a larger site might be around AED 20,000 to AED 50,000. In the long term, it’s an investment, not an expense, that’s why businesses shouldn’t mind much.

Advantages:

Boost sales: A modern, user-friendly website makes it easier for customers to find what they need and convert into paying customers. Studies show that a well-designed website can increase conversion rates by up to 50%.

Improve brand image: Your website is your digital window to the world. A sleek, professional design looks trustworthy and reliable, giving your brand a much-needed edge in the competitive Dubai market. Think of it like polishing your luxury car until it shines so you can see your image in it.

Attract new customers: People search for businesses online first in the digital age. A modern website with relevant keywords and SEO optimization will make your business more visible and attracting new customers.

Stay ahead of the curve: Trends change dramatically. A website redesign keeps you up-to-date with the latest design trends and technologies, ensuring your business knows what a modern website must look like.

Website Speed: A new design gives a website a boost so that it performs faster. Old designs tend to be slow as time passes, so a website redesign after a few years becomes necessary.

Raise SERP and SEO Rankings: With faster loading time, your SEO and SERP rankings increase. As Google favors websites that load quickly, your new website will give you more chances to rank high on the searches and get found by potential customers easily.

Examples

Local coffee shop: Imagine a small cafe in Jumeirah revamping its website with stunning photos of its latte art, interactive maps for easy location, and online ordering for busy Dubaians. They must leave no stone unturned to make the proceedings best for them. This website redesign could attract new customers, boost online orders, and position them as a tech-savvy coffee haven.

Boutique fashion store: Picture a trendy clothing store in Downtown Dubai, showcasing its latest collections on a visually appealing website with personalized recommendations and a seamless online shopping experience. This could attract fashion-forward customers from across Dubai and even the world.

Important Things to Remember:

Focus on user experience: Make your website easy to navigate, mobile-friendly, and visually appealing. Think of it as creating a welcoming oasis for your online visitors.

Content is king: Fill your website with engaging content that informs, educates, and entertains your target audience. Think of it as sharing captivating stories around a desert campfire.

SEO optimization: Use relevant keywords and optimize your website for search engines so potential customers can easily find you online. Think of it as planting signposts in the desert to guide them to your oasis.

By following these tips and considering the specific needs of the Dubai market, you can transform your website from an ordinary website to an attractive one, ready to take your business on an incredible new journey and give it more chances to succeed.

So, what are you waiting for? Give your website the redesign it deserves, and watch your business soar to new heights!

 

Final Word

A stale and unattractive web design will harm your business more than good. Your business must be providing good reasons for your visitors to browse through it in its entirety. And this will only be possible if visitors find your web design attractive. Of course, content plays an important role, too, but that will be after a visitor is inclined towards spending more than a few seconds on a website.

Website redesign may not be the best way forward in some cases. As they say, if ain’t broke, don’t fix it; if a minor tweak can work, don’t go for a complete overhaul. There are other ways to make this happen, like regularly updating your website with fresh content and following the analytics to see what’s working and what’s not. Like maintaining your luxury car, regular care keeps your website running smoothly and attracts customers.

Operating in the industry for more than a decade, Aun Digital is a multi-award-winning Web design agency in Dubai, that offers custom website design as well as redesign services. Our team of expert and professional web developers in Dubai can help turn your old website into a visual masterpiece and a powerful sales engine.

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