Google Discontinues &num=100 Search Results Parameter Disrupting Rank Tracking Tools
Google modifies search results parameter by discontinuing &num=100, leaving SEO tools disrupted and Search Console metrics shaken. Rank tracking now costs more, forcing SEO teams to rebaseline data and await Google’s confirmation on this major change.
Google AI Max for Search Rolls Out Globally in Beta

Google AI Max for Search is now available worldwide in beta, giving advertisers smarter testing, improved reporting, and greater creative control. This AI ad tool helps businesses and PPC agencies refine campaigns and stay competitive in search advertising.



